In May, 2004, the Child and Family Policy Center established a new advocacy division for its state work, Every Child Counts. The goal of Every Child Counts is to build a grassroots network of child advocates who can inform and influence Iowa policies. Every Child Counts will focus upon three policy arenas for the 2005 legislative session:
Reach Out and Read (ROR) is a program that promotes early literacy by bringing new books and advice about the importance of reading aloud into the pediatric exam room.